53% + Leads With An Expanded Audience Strategy​

Our client wanted to gain more leads from Facebook, so we tested moving from one general lookalike audience to three segmented audiences based on % closeness to the converting audience.​
Expanding audience targeting to the broadest match of 6-10% drove
0 %

of leads at cheapest CPL​

Audience match % to core converters Leads CPL​
1-2% 47% £33.30
3-5%​ 10% £90.00
6-10% 43%  £28.86 

“Working collaboratively with the HOP team we are seeing positive year on year growth in a challenging economic climate. Emma & Kat’s confident and proactive approach from the offset means we have complete trust in their expertise to manage our digital advertising. Well done Team HOP! We love working with you.”

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