53% + Leads With An Expanded Audience Strategy
Our client wanted to gain more leads from Facebook, so we tested moving from one general lookalike audience to three segmented audiences based on % closeness to the converting audience.
Expanding audience targeting to the broadest match of 6-10% drove
0
%
of leads at cheapest CPL
| Audience match % to core converters | Leads | CPL |
|---|---|---|
| 1-2% | 47% | £33.30 |
| 3-5% | 10% | £90.00 |
| 6-10% | 43% | £28.86 |
“Working collaboratively with the HOP team we are seeing positive year on year growth in a challenging economic climate. Emma & Kat’s confident and proactive approach from the offset means we have complete trust in their expertise to manage our digital advertising. Well done Team HOP! We love working with you.”
So what?
- Against our prediction, the widest match group (6-10%) was the most efficient and drove almost as much volume as the closest match.
Action:
- Always split lookalike audiences out by % of match
- Always test wider matches too!
Some of our clients
