What is Demand Gen, and is it useful for your business? It’s a question many in the paid search space are still asking. As the use of AI and automation continue to grow within the world of paid search, Demand Gen stands out as a campaign type offering benefits not seen in Performance Max, particularly in audience targeting and touchpoints.
Adopting Demand Gen has been a learning curve across the industry, with trial and error proving the most effective way to understand and refine its use. To support this learning, we’ve created a practical guide to help you understand what Demand Gen is, how it can be applied to both lead generation and e-commerce, and how to build a strong strategic foundation. Through experience, we’ve outlined some common missed opportunities we often see when auditing accounts, along with the strategies delivering results for our clients. To learn more, simply sign up and get free access to our guide on how to get the most from Demand Gen.