Mistake 1: Always Get It In Writing
Selling Watches Through PPC
Nothing Last Forever
“50k budget for October, okay got it”
Holiday Time… Out Of Office On
“The Accounts overspent by £10k…”
“Did you get anything in writing?”
“I’m not angry, just disappointed…”
Lesson: Always Confirm in Writing!
Mistake 2: Check, Check, & Check again
The details:
Total Budget: £150,000 Campaign Dates: 1st – 31st May
Daily Budget: £4,838.70 Go Live Date: Tomorrow
Launched… Wahoo Bank Holiday Weekend
Tuesday morning…
We all know what’s next…
Why Did This Happen?
Lesson: Check Your Settings!!! (or even better, have a friend check them!)
Mistake 3: Losing £2,500 On An Interview
“We’re Hiring: PPC Executive, Salary £25,000”
Lesson: Check Your Campaigns Regularly
Mistake 4: Father’s Day 2022
Father’s Day Gifts
The details:
Peak time for the business High pressure to drive sales
Junior PPC team. 2 weeks before Father’s Day
There were flags…
- Let’s use broad match!
- Every campaign budget £500 per day
- Launching now (Friday 3pm)
Did it perform well?
Monday Morning…
“Kat, you spent £40l over the weekend, with no sales…”
What did it costs us?
- The contract
- £12,500 in consultancy fees
We did everything right…
- Advised caution
- Confirmed in writing
Lesson: Listen to Flags
Quick Fire Round: Easily Avoidable Mistakes
1. Linking to the Wrong Client Catalogue…
2. Hitting ‘Apply All’ Without Thinking…
3. Holiday Cover Notes…
4. Wrong Email Address…
Summary
Remember:
- Always check your settings
- Confirm in writing
- Don’t launch on a Friday
- Ask a friend to check
- Add caution when under pressure
- Don’t repeat mistakes
We’re not brain surgeons
Want the list of mistakes & how to avoid?
DM me on LinkedIn: www.linkedin.com/in/kat-sale
