Right People, Right Message, Right Time: The importance of a tailored marketing strategy according to science :)

Being marketers and consumers ourselves we know awareness, consideration and conversion stages are important in a consumer journey. We not only see the results on ...
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Want To Know How Your Brand Measures Up Against The Competition? Share Of Search Is The Metric For You

What is it & why is it important? Businesses often want to know the impact of their marketing on the overall brand awareness. There are ...
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Data in context: The best practices that may not be best practice.

Being digital marketers, we love to share the practices that help us supercharge campaign performance and make the most out of our data. However, there ...
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