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Paid Search (PPC)

  • Are you seeking growth in PPC?
  • Do you want to drive efficiencies?
  • Do you want to understand whether you have the right organisational set up to drive success?
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Our Approach

Our approach to PPC consultancy & management is flexible. We adapt to meet your business needs, providing the level of support you and your team need.

Our team are all Google qualified, and we have a mixture of senior and junior resource available.

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We help brands understand & accelerate their Paid Search Activity

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How We Can Help Your Paid Search

Step 1: PPC Audit

We normally start with a PPC audit to evaluate current performance, identify opportunities and put together a roadmap on how PPC can meet your businesses objectives.

Step 2: Advice

We can provide advice on your current operational set up & the best way to maximise results.

Step 3: Flexible Support

We can then work in the way that suits you:

1) Strategic Support: We train, educate & support your existing team or agency through consultancy.

2) Management Support: We take over the management of your PPC account for a fixed time period.

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How we helped Usay Compare revolutionise PPC in just 5 Months!

Performance had been in decline since 2018, so Usay Compare enlisted House of Performance to transform their PPC presence. ​

“Our conversion rate and cost per lead weren’t in a position where we could grow…since employing House of Performance, the quantity and more importantly quality of leads has drastically increased.”​

Mark Noble
Managing Director, Usay Compare

+66%
Leads

PMI leads

+58%
Revenue

Full paying customers

How did we do it?

  • Fulfilled CMO position whilst supporting recruitment of permanent hire
  • Restructured paid search accounts & adopted basic hygiene
  • Implemented advanced bid strategy combining TCPA & ROAS
  • Interim managed account while supporting operational growth of new PPC team
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Some of our clients

venuscanner
t h baker
rennie grove peace
ljmlogo
golfbreaks
codeworks logo
ATC Logo
terrapinn

Maximise Your Performance Marketing ROI

Step 1: Quick Call

Let’s jump on a call to see how we can help you get the most out of your performance marketing.

Step 2: Create A Plan

We’ll audit your performance marketing and create a bespoke action plan.

Step 3: Maximise ROI

We’ll work with you, your team, and your agency (if you have one), to revolutionise your peformance.

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Client Testimonials

What our clients say about working with HOP

Watch our Journey of Client Partnership
Marc Alsius
Marc AlsiusChief Of Staff, Codeworks
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If you are looking for an agency that cares about your business, I strongly recommend HOP. I interviewed with 15 agencies, bigger and smaller ones, and somehow it didn't feel they were the right fit for us. Each company is unique, and the other agencies felt like they were just following a workflow they would throw us in. HOP came through a recommendation. We clicked since the first meeting and started to see improvements in the first month. We've been working together for six months now, and it feels like they are part of our team, always eager to go the extra mile to help, and invested in our success. I can't recommend the work they do enough!
Marc Woodhall
Marc WoodhallEcommerce Director, T H Baker
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The research into our account was detailed, the audit report was thorough, and the roadmap document gave very clear instructions as to what we should do, and where to put our focus and priorities.
Nicola Wartnaby
Nicola WartnabyGroup Marketing Director, Terrapinn
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I'm loving our partnership with HOP. We run all our PPC inhouse and it's been going really well. But we wanted someone to help fine tune what we were doing. And hold our hand as we tried new stuff like Performance Max, Tik Tok etc. They are No nonsense. No jargon. 100% Focused on performance. Thoroughly recommend. Start with a campaign or account audit and go from there!
Mark Noble
Mark NobleManaging Director, Usay Compare
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I have been really impressed with the quality of the audit and also the additional help you have given us as a team around identifying additional CRO capability and supporting us on recruiting and building the right team with regard to PPC.
Lynsey Love
Lynsey Love Brand Marketing, Lead Gumtree
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The audits that House of Performance produced were really detailed and extensive, providing us with a number of ways to improve the overall efficiency of our PPC accounts. The Youtube audit also provided some key learnings and actions to take forward. You were both really enthusiastic and proactive in understanding our business needs.
CMO
CMOOnePlan
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Since working with House of Performance we've supercharged our performance marketing efforts and results. The strategic guidance and execution of the HOP team has led to our best results ever.
Edita Lozovska
Edita LozovskaSenior Marketing Manager, Exinity
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Working with HoP is a delight. We get detailed reports on our performance, and we really appreciate the friendly and professional approach from the agency. It's clear that they take pride in what they do, and the results speak for themselves. Thank you, HoP!
Jack Folland
Jack Folland Strategy Associate, Freston Ventures
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We have engaged with HOP over several different projects, and varying levels of engagement. It is a testament to their innovative model and performance expertise combined with strategic thinking all delivered in a straightforward manner, that we have received such great results from all these projects.
Natasha Braithwaite
Natasha BraithwaiteMarketing Director, WhoCanFixMyCar.com
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It’s so easy working with you both, you’re really laid back, flexible and easy-going, yet proactive, enthusiastic and really invest your time in getting to know our business and us.
Sandra Varley
Sandra VarleySales & Marketing Manager, Flying Flowers
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Working collaboratively with the HOP team we are seeing positive year on year growth. This is scaling cost effectively as we approach the busy Christmas trading period in a very competitive market. Emma & Kat’s confident and proactive approach from the offset means we have complete trust in their expertise to manage our digital advertising. Well done Team HOP! We love working with you.
Luca Chiacchiaretta
Luca Chiacchiaretta VP Growth Marketing, Exinity
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HOP, you get what you pay for! Expertise, speed & delivery is outstanding.
Raoul Fraser
Raoul FraserFounder of Lovat Parks
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We have worked with HOP for the past 7 months on PPC and it has been a great relationship. They have worked extremely hard to maximise our conversion rate and do it in a way which is fun and analytical!
Jon Norris
Jon NorrisMarketing Lead, CodeWorks
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House of Performance has been an indispensable partner as we've navigated a period of market change and migrated to an entirely new marketing infrastructure. They delivered exactly what they promised, and supported us with a measured and expert approach through a difficult year. Their strategic approach, channel expertise and communication style is some of the best I've ever seen, and the whole team has quickly come to trust them implicitly.
Ben Darby
Ben DarbyHead of Marketing, FixMyCar
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Performance marketing plays a key role for FixMyCar and we’re continuously looking for ways to innovate our activity to push the potential for profitability and business growth. As a key partner, HOP understands our business and marketing goals, is dedicated to keeping ahead of new opportunities in the market and has helped us deliver greater results for the business through performance marketing.
Duncan TerMorshuizen
Duncan TerMorshuizenSenior VP, Marketing EMEA, Exinity
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The HOP team have been involved in developing our acquisition strategy from the very beginning. The 3 best elements of the partnership are: Engagement - You've been there with us throughout this process, learning about the product as it developed. Patience - We had a lot to learn and you've guided as working step-by-step with a detail-oriented, data-driven team. Flexibility - HOP have always ready to test new strategies and pivot when needed.
Chloe Jade Mitchell
Chloe Jade MitchellDirector of Subscription Licensing, Universal Music Group
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"We have had the pleasure of working with HOP since the launch of Universal Music for Creators, and we are extremely impressed with their quick understanding of our brand and unique requirements. Sam, Liv and Kat have seamlessly integrated into our business, showing genuine care towards our goals and the product. We appreciate their responsiveness to our evolving needs, ensuring that our collaboration remains flexible and effective. We have noticed significant improvements and growth month after month, which reaffirms our confidence in this partnership."

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