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About us

Who are House of Performance?

Our purpose is to help ambitious brands maximise their return on investment through performance marketing – supporting their teams (or agencies) in identifying opportunities and revolutionising performance.

We are experienced digital marketers who love improving performance. We have over 15 years of experience in both in-house and agency environments, having helped brands such as Tesco, Estée Lauder, Co-Op Bank, Virgin Experience Days, M&S, and Renault achieve better results.  

We offer a new way of working where clients don’t have to constantly change their agency or team in order to improve performance.

Our Team

Meet Team HOP

Kat Sale

Co-Founder

  • Problem Solver
  • Says It How It Is
  • Makes It Happen
  • Brings The Fun
Connect with Kat

Emma Welland

Co-Founder

  • Results Driver
  • Actually Knows How It Is
  • Relentlessly Strategic
  • Incredibly Competitive
Connect with Emma

Liv Banks

Performance Marketing Manager

  • Loves Being Creative
  • Resident Hockey Player
  • Nifty in Excel
  • Loughborough Graduate
Connect with Liv

Marc Warren

Non-Executive Director

  • Old & Wise
  • Big Picture
  • Industry Veteran
  • Boy Racer
Connect with Marc

Hollie Thubron

Senior Consultant

  • Is like broad match, has no limits
  • Has approx. 1m Pets
  • Used to be a Vet Nurse!
  • Is an author
Connect with Hollie

Sam Clayton

Performance Consultant

  • Loves Spurs & A Big F1 Fan
  • Always about to take a big trip
  • King of GIFs
  • Living his best life with Golf & Music clients
Connect with Sam

Cian Molloy

Performance Consultant

  • Masterchef in the making
  • Easy going
  • Always looking for efficiencies
  • Loves a Jazz & Reggae Festival
Connect with Cian

Emily Honey

Performance Marketing Manager

  • Baker: speciality in millionaire shortbread
  • Leeds graduate
  • Resident traveller
  • Ambitions to be the next PPC mastermind
Connect with Emily

Matt Basterfield

Performance Consultant

  • Ex football performance coach
  • Loves data & beer (equally but not together)
  • Nottingham graduate
  • Enjoys a singalong in the office
Connect with Matt

Adam Hay

Junior Performance Consultant

  • South Korea expert
  • Hero barista
  • Part of the overthinker club
  • Data analytics specialist
Connect with Adam

Morgan Peacock

Junior Performance Consultant

  • Digital storyteller
  • Gym junkie
  • A proper foodie
  • Nottingham graduate
Connect with Morgan

Alice Wang

Junior Performance Consultant

  • A secret ArtAholic
  • Qualified in Chinese Medicine
  • A heart of gold
  • Oldest pet in the business: Emet
Connect with Alice

Carly Bailey

Junior Performance Consultant

  • Loves solving problems
  • Part time mermaid
  • Sussex graduate
  • Avid landscape painter
Connect with Carly

Martha Dalton

Junior Performance Consultant

  • Film and letterboxd enthusiast
  • Nottingham graduate
  • Will do a deepdive on anything and everything
  • Collects frog trinkets
Connect with Martha

Joli Knowles

Junior Performance Consultant

  • Southampton Graduate
  • Always up for a team social
  • Creates amazing cocktails
  • Enjoys exploring data
Connect with Joli

Working with HOP

When you spend time with House of Performance, we want our culture to speak for itself. Our company is friendly, approachable, fun & inclusive!

We work hard (and we are proud of that!) but we also value having fun and recognize that our people make House of Performance the great place it is.

Our purpose

Our purpose is to help ambitious brands maximise their return on investment through performance marketing.

Our Ambition

Our ambition is to be the go to brand for anyone trying to get more out of their performance marketing.

Our goal

Our goal is to realise our purpose & ambitions whilst creating an amazing place to work that is people first.

A New Consultancy Model

Not A Traditional Agency

We focus on building partnerships with brands – helping them drive efficiency & growth through performance channels before working with them to find the right long-term solution for their business needs.

A New Model

Our sole purpose is to support teams in getting the best from their performance marketing. We can do this on a consultancy basis or always on.

Focused On Performance

We live & breathe performance marketing. It runs through our veins. We only help clients with PPC, Paid Social, Display, and Remarketing campaigns.

Highly Experienced

We’ve been there and got the t-shirt. We’ve worked with huge brands and managed big budgets. We’ve recruited & managed large and diverse teams.

Maximise Your Performance Marketing ROI

Step 1: Quick Call

Let’s jump on a call to see how we can help you get the most out of your performance marketing.

Step 2: Create A Plan

We’ll audit your performance marketing and create a bespoke action plan.

Step 3: Maximise ROI

We’ll work with you, your team, and your agency (if you have one), to revolutionise your peformance.

Let's Chat

Client Testimonials

What our clients say about working with HOP

Watch our Journey of Client Partnership
Dion McCarthy
Dion McCarthyDirector, McCarthy Solicitors
Getting growth from Google was a challenge until I met House of Performance. I'm so impressed with the expertise of the team and the results are brilliant.
Marc Woodhall
Marc WoodhallEcommerce Director, T H Baker
The research into our account was detailed, the audit report was thorough, and the roadmap document gave very clear instructions as to what we should do, and where to put our focus and priorities.
Nicola Wartnaby
Nicola WartnabyGroup Marketing Director, Terrapinn
I'm loving our partnership with HOP. We run all our PPC inhouse and it's been going really well. But we wanted someone to help fine tune what we were doing. And hold our hand as we tried new stuff like Performance Max, Tik Tok etc. They are No nonsense. No jargon. 100% Focused on performance. Thoroughly recommend. Start with a campaign or account audit and go from there!
Mark Noble
Mark NobleManaging Director, Usay Compare
I have been really impressed with the quality of the audit and also the additional help you have given us as a team around identifying additional CRO capability and supporting us on recruiting and building the right team with regard to PPC.
Lynsey Love
Lynsey Love Brand Marketing, Lead Gumtree
The audits that House of Performance produced were really detailed and extensive, providing us with a number of ways to improve the overall efficiency of our PPC accounts. The Youtube audit also provided some key learnings and actions to take forward. You were both really enthusiastic and proactive in understanding our business needs.
Sandra Varley
Sandra VarleySales & Marketing Manager, Flying Flowers
Working collaboratively with the HOP team we are seeing positive year on year growth. This is scaling cost effectively as we approach the busy Christmas trading period in a very competitive market. Emma & Kat’s confident and proactive approach from the offset means we have complete trust in their expertise to manage our digital advertising. Well done Team HOP! We love working with you.
Luca Chiacchiaretta
Luca Chiacchiaretta VP Growth Marketing, Exinity
HOP, you get what you pay for! Expertise, speed & delivery is outstanding.
Ben Darby
Ben DarbyHead of Marketing, FixMyCar
Performance marketing plays a key role for FixMyCar and we’re continuously looking for ways to innovate our activity to push the potential for profitability and business growth. As a key partner, HOP understands our business and marketing goals, is dedicated to keeping ahead of new opportunities in the market and has helped us deliver greater results for the business through performance marketing.
Duncan TerMorshuizen
Duncan TerMorshuizenSenior VP, Marketing EMEA, Exinity
The HOP team have been involved in developing our acquisition strategy from the very beginning. The 3 best elements of the partnership are: Engagement - You've been there with us throughout this process, learning about the product as it developed. Patience - We had a lot to learn and you've guided as working step-by-step with a detail-oriented, data-driven team. Flexibility - HOP have always ready to test new strategies and pivot when needed.
Chloe Jade Mitchell
Chloe Jade MitchellDirector of Subscription Licensing, Universal Music Group
"We have had the pleasure of working with HOP since the launch of Universal Music for Creators, and we are extremely impressed with their quick understanding of our brand and unique requirements. Sam, Liv and Kat have seamlessly integrated into our business, showing genuine care towards our goals and the product. We appreciate their responsiveness to our evolving needs, ensuring that our collaboration remains flexible and effective. We have noticed significant improvements and growth month after month, which reaffirms our confidence in this partnership."

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