How To Maximise AI With Your Paid Media
“Search engine volume could drop by 25% by 2026”
– According to Gartner prediction, as Si ‘answer engine’’ become the preferred
AI Is Changing The Way We Search
AI is changing the way we search. With the rise of AI agents such as Google’s Gemini, OpenAI’s Chat GPT and Microsoft’s Co-pilot, we as Paid search specialist need to accept and be prepared for what this means for our strategies and campaigns. Find out more below about how we are futureproofing.
What Should You be Thinking About?
Understand how search is changing
This is going to heavily impact performance marketing strategies as well as SEO channels. You should be preparing now to be on the front foot later.
What ad space may look like
You need to be able to brief into clients what you’re expecting changes to be to again stay ahead of the curve.
What you can do today to ensure you are ready for tomorrow
Practical steps you can take now.
What your paid media roadmap should look like
An easy step by step guide for futureproofing