Blog
Google Marketing Live: What we’re most excited about
So many exciting announcements in such a short amount of time! Today we got introduced to the new concept of the ‘power pack’, a consolidation ...
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Google’s lifting the lid on Pmax (finally!)
Could this be the end of hacking PMax data with scripts? Though we can’t be certain of this (yet!), Google has revealed that a future ...
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We Tested Lowercase Ad Copy Over Title Case & This Is What Happened
In search, it’s generally best practice to use Title Case for ad copy headlines. Capitalised headlines are thought to deliver higher CTRs, improved readability and ...
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