Blog
PPC Brilliant Basics: Small Changes For Big Gains
The world of Digital Marketing is getting increasingly competitive, therefore, as an account manager it is even more crucial to be getting the most out ...
Say Goodbye to The Enhanced CPC Bid Strategy, What Does This Mean for Advertisers?
Starting from October 2024, Google ads will phrase out Enhanced CPC (ECPC) for new search & display campaigns. Existing campaigns using ECPC will continue to operate ...
The Importance of Audience Observation in Google Ads
In today’s fast-paced marketing landscape, staying ahead means constantly innovating and refining your advertising strategies. A strong and effective media presence doesn’t just happen—it’s built ...