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We Tested Lowercase Ad Copy Over Title Case & This Is What Happened
In search, it’s generally best practice to use Title Case for ad copy headlines. Capitalised headlines are thought to deliver higher CTRs, improved readability and ...
Mistakes affecting paid performance – and your job!
Mistake 1: Always Get It In Writing Selling Watches Through PPC Nothing Last Forever “50k budget for October, okay got it” Holiday Time… Out Of ...
Launching a Google Ads Campaign: A Step-by-Step Guide
Running a successful Google Ads campaign isn’t just about hitting ‘launch’ and hoping for the best. It requires a well-thought-out strategy, continuous optimization, and a ...