Blog
Say Goodbye to The Enhanced CPC Bid Strategy, What Does This Mean for Advertisers?
Starting from October 2024, Google ads will phrase out Enhanced CPC (ECPC) for new search & display campaigns. Existing campaigns using ECPC will continue to operate ...
The Importance of Audience Observation in Google Ads
In today’s fast-paced marketing landscape, staying ahead means constantly innovating and refining your advertising strategies. A strong and effective media presence doesn’t just happen—it’s built ...
A Beginner’s Guide to Spotify Advertising
Across our clients we are always looking for new ways we can reach target audiences across different platforms. When you get asked about different platforms, ...