Blog
Google’s lifting the lid on Pmax (finally!)
Could this be the end of hacking PMax data with scripts? Though we can’t be certain of this (yet!), Google has revealed that a future ...
We Tested Lowercase Ad Copy Over Title Case & This Is What Happened
In search, it’s generally best practice to use Title Case for ad copy headlines. Capitalised headlines are thought to deliver higher CTRs, improved readability and ...
Mistakes affecting paid performance – and your job!
Mistake 1: Always Get It In Writing Selling Watches Through PPC Nothing Last Forever “50k budget for October, okay got it” Holiday Time… Out Of ...