Blog
Influencers & Paid Media, Should The Two Combine?
How useful are influencers in paid media advertising? We’ve been testing a range of influencer content within ad formats across our clients, alongside standard creatives. ...
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AI Max: The Lowdown from Google
AI Max: Google’s latest toy, should you be testing it? I joined the accelerate with Google webinar to learn more about the latest addition, AI ...
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No Clicks, Just Answers. How Does Your Search Strategy Fit In With AI Mode?
AI Mode is officially live in the UK, and advertising is coming. LLMs like Gemini and ChatGPT have already changed the way we search, interact ...
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