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Ad Copy 101: A Useful Guide For Optimising Ad Copy In Google

As marketers, we want our ad copy to leave a lasting impression on consumers and most importantly, drive results. Google’s character limits means that every ...
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PPC Brilliant Basics: Small Changes For Big Gains

The world of Digital Marketing is getting increasingly competitive, therefore, as an account manager it is even more crucial to be getting the most out ...
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Say Goodbye to The Enhanced CPC Bid Strategy, What Does This Mean for Advertisers?

Starting from October 2024, Google ads will phrase out Enhanced CPC (ECPC) for new search & display campaigns. Existing campaigns using ECPC will continue to operate ...
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