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Garage Comparison Site: Transitioning From Leads to Profitability​

WhoCanFixMyCar.com had a major challenge with reporting on & optimising their marketing activity. ​

Tracking was limited to show quotes requested on site, but no final sale & profitability data could be surfaced within the key marketing platforms, thus leaving the team blind in their marketing efforts.​

Working with HOP, WhoCanFixMyCar.com moved to reporting separately in Power BI on quotes requested, final sales (minus refunds) spend and ROAS to show true profitability. ​

Then with HOP training the marketing team moved to optimise to profit, taking the company’s marketing into profitability for the first time in 10 years. ​

"House of Performance have helped us join up our full customer funnel with our performance marketing; enabling us to move away from just looking at initial CPL, to focus on overall campaign profitability. Working together, we have established suitable KPI's at campaign level to significantly improve performance YoY."​

Sophie Office - CMO, WhoCanFixMyCar.com​

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Client Testimonials

What our clients say about working with HOP

Watch our Journey of Client Partnership
Marc Alsius
Marc AlsiusChief Of Staff, Codeworks
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If you are looking for an agency that cares about your business, I strongly recommend HOP. I interviewed with 15 agencies, bigger and smaller ones, and somehow it didn't feel they were the right fit for us. Each company is unique, and the other agencies felt like they were just following a workflow they would throw us in. HOP came through a recommendation. We clicked since the first meeting and started to see improvements in the first month. We've been working together for six months now, and it feels like they are part of our team, always eager to go the extra mile to help, and invested in our success. I can't recommend the work they do enough!
Marc Woodhall
Marc WoodhallEcommerce Director, T H Baker
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The research into our account was detailed, the audit report was thorough, and the roadmap document gave very clear instructions as to what we should do, and where to put our focus and priorities.
Nicola Wartnaby
Nicola WartnabyGroup Marketing Director, Terrapinn
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I'm loving our partnership with HOP. We run all our PPC inhouse and it's been going really well. But we wanted someone to help fine tune what we were doing. And hold our hand as we tried new stuff like Performance Max, Tik Tok etc. They are No nonsense. No jargon. 100% Focused on performance. Thoroughly recommend. Start with a campaign or account audit and go from there!
Mark Noble
Mark NobleManaging Director, Usay Compare
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I have been really impressed with the quality of the audit and also the additional help you have given us as a team around identifying additional CRO capability and supporting us on recruiting and building the right team with regard to PPC.
Lynsey Love
Lynsey Love Brand Marketing, Lead Gumtree
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The audits that House of Performance produced were really detailed and extensive, providing us with a number of ways to improve the overall efficiency of our PPC accounts. The Youtube audit also provided some key learnings and actions to take forward. You were both really enthusiastic and proactive in understanding our business needs.
CMO
CMOOnePlan
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Since working with House of Performance we've supercharged our performance marketing efforts and results. The strategic guidance and execution of the HOP team has led to our best results ever.
Edita Lozovska
Edita LozovskaSenior Marketing Manager, Exinity
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Working with HoP is a delight. We get detailed reports on our performance, and we really appreciate the friendly and professional approach from the agency. It's clear that they take pride in what they do, and the results speak for themselves. Thank you, HoP!
Jack Folland
Jack Folland Strategy Associate, Freston Ventures
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We have engaged with HOP over several different projects, and varying levels of engagement. It is a testament to their innovative model and performance expertise combined with strategic thinking all delivered in a straightforward manner, that we have received such great results from all these projects.
Natasha Braithwaite
Natasha BraithwaiteMarketing Director, WhoCanFixMyCar.com
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It’s so easy working with you both, you’re really laid back, flexible and easy-going, yet proactive, enthusiastic and really invest your time in getting to know our business and us.
Sandra Varley
Sandra VarleySales & Marketing Manager, Flying Flowers
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Working collaboratively with the HOP team we are seeing positive year on year growth. This is scaling cost effectively as we approach the busy Christmas trading period in a very competitive market. Emma & Kat’s confident and proactive approach from the offset means we have complete trust in their expertise to manage our digital advertising. Well done Team HOP! We love working with you.
Luca Chiacchiaretta
Luca Chiacchiaretta VP Growth Marketing, Exinity
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HOP, you get what you pay for! Expertise, speed & delivery is outstanding.
Raoul Fraser
Raoul FraserFounder of Lovat Parks
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We have worked with HOP for the past 7 months on PPC and it has been a great relationship. They have worked extremely hard to maximise our conversion rate and do it in a way which is fun and analytical!
Jon Norris
Jon NorrisMarketing Lead, CodeWorks
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House of Performance has been an indispensable partner as we've navigated a period of market change and migrated to an entirely new marketing infrastructure. They delivered exactly what they promised, and supported us with a measured and expert approach through a difficult year. Their strategic approach, channel expertise and communication style is some of the best I've ever seen, and the whole team has quickly come to trust them implicitly.
Ben Darby
Ben DarbyHead of Marketing, FixMyCar
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Performance marketing plays a key role for FixMyCar and we’re continuously looking for ways to innovate our activity to push the potential for profitability and business growth. As a key partner, HOP understands our business and marketing goals, is dedicated to keeping ahead of new opportunities in the market and has helped us deliver greater results for the business through performance marketing.
Duncan TerMorshuizen
Duncan TerMorshuizenSenior VP, Marketing EMEA, Exinity
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The HOP team have been involved in developing our acquisition strategy from the very beginning. The 3 best elements of the partnership are: Engagement - You've been there with us throughout this process, learning about the product as it developed. Patience - We had a lot to learn and you've guided as working step-by-step with a detail-oriented, data-driven team. Flexibility - HOP have always ready to test new strategies and pivot when needed.
Chloe Jade Mitchell
Chloe Jade MitchellDirector of Subscription Licensing, Universal Music Group
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"We have had the pleasure of working with HOP since the launch of Universal Music for Creators, and we are extremely impressed with their quick understanding of our brand and unique requirements. Sam, Liv and Kat have seamlessly integrated into our business, showing genuine care towards our goals and the product. We appreciate their responsiveness to our evolving needs, ensuring that our collaboration remains flexible and effective. We have noticed significant improvements and growth month after month, which reaffirms our confidence in this partnership."

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