Growing New Customers By 111% In Peak
Flying Flowers previously struggled to compete in the generic space, heavily relying on a discounting strategy which harmed profits.
The creative implementation of targeted, high-volume campaigns led to increased impressions and conversions from key terms and domination of the SERP.
Impression share increased from <10% in July to 17% in December.
Month | YOY % Non Brand Sales Growth |
---|---|
Nov | 694.12% |
Dec | 111.78% |
Jan | 76.74% |
“Working collaboratively with the HOP team we are seeing positive year on year growth in a challenging economic climate. Emma & Kat’s confident and proactive approach from the offset means we have complete trust in their expertise to manage our digital advertising. Well done Team HOP! We love working with you.”
Sandra Varley - Sales & Marketing Manager, Flying Flowers