Could this be the end of hacking PMax data with scripts? Though we can’t be certain of this (yet!), Google has revealed that a future update will allow users to analyse performance by channel. This exciting new feature gives advertisers more insight into how their PMax campaigns are running and will let us adjust accordingly.
Applications for the open beta starts in a few weeks. For more information on how to join and other extra details, sign up to the Google Marketing Live on 24th May here!
Finally! Channel Level Reporting!
With campaign-level channel performance, you can now see which platforms PMax is spending and performing well on to know where to focus your efforts.
Notice that you get more conversions on Display? Then ensure that your creatives follow best practices and are the best that they can be. Or maybe search is more your thing? Now all you need to do is check out this handy (and easy to visualise) Sankey diagram for all your reporting needs!
A downloadable version with a more granular breakdown of this information will also be available through a channel distribution table which provides extra data such as impressions, clicks, interactions, conversions and conversion value.
You will also be able to differentiate campaigns by what key format they use (product data or video) and even see a breakdown of shopping ads using product data on search!
See What Search Terms You’re Appearing On
Just like search campaigns, you will soon be able to see what search terms your PMax ads are appearing on! This new addition will be on top of the already existing (but generic) search themes and will show you as much detail as you see in regular search campaigns.
View Detailed Asset Metrics
Understand which of your creatives are driving performance with updated insights on impressions, clicks and cost for PMax assets. This will also come out for responsive search and display ads!
New Channel-Level Tips
Discover possible optimisations and diagnose issues with a new tips feature that will give suggestions for improving performance by channel.
For example, if you’re missing a location asset, causing your ad to not show on maps, Google will highlight this and allow you to identify and fix this all-in-one place.
So, What Does This Mean?
We are finally getting a clearer insight into PMax performance, potentially without the need for third-party scripts! The added ease of reporting will make deciding future actions and prioritising tasks far easier.
But we cannot discount all scripts yet! It is still unclear how much detail Google will go into and so they may be still needed for deeper insights. However, this is a step in the right direction and is perfect for making PMax reporting more accessible!
Want more info on how to get more out of Pmax? Get in touch.
