Interested in Inhousing Media?
In 2025 45% of brands are building inhouse teams, 46% fully outsource and 9% are investing in a hybrid solution (Source: Agency Index, March 25).
This reflect the changing landscape in media management.
We were lucky enough to host a webinar on inhousing performance marketing in July.
We had 4 speakers:
Sandra Varley (Head of Flying Flowers)
Bee Craft (Head of Performance Marketing, Golfbreaks)
Katie Noel (Senior Performance Marketing Executive, Golfbreaks)
Milly Foley (Head of Marketing, Biscuiteers).
Why consider inhousing?
You understand your business better than an external party.
Having someone who is involved in day to day operations and sits under the same roof adds immediate value. They have a clearer path to the bigger picture of your business and the stakeholders within it.
Improved communication –
It is simple, if you are a larger or highly dynamic business. Having someone sat in the building who can easily react, makes life easy.
Internal expertise –
Owning the expertise is a value add for organisations. It comes with it’s own perceived risks. However, you are investing in resource that sits within your business.
Multi Disciplined team –
As the media landscape evolves, investing in talent that work together without barriers makes life easier. If you can have your organic and paid social teams sitting together, working together, you are going to see results immediately.
Faster execution –
Of course, an inhouse team can move quickly.
It is their sole focus and they are closer to the decisions.
There are lots more considerations, challenges and opportunities but it’s something that every business should weigh up annually – what is the right model for my business, and how does that align with my overall business goals?
Our speakers talked in a lot of detail about what their journey has been, and the factors that have influenced their decision to take PPC and Paid Social inhouse.
They all agreed that they wish they had less fear about asking their agencies questions on the performance of their accounts, prior to inhousing. The inhousing process has enabled them to have more confidence in their results and a better understanding of the reasons performance varies. This has enabled them to have useful conversations
within their organisations and they wish they had felt this confidence earlier. A learning they wanted the audience to take away, was “ask that question!” and don’t let imposter take over!
They also agreed that there are a series of questions you should be asking when starting the inhousing process:
- How can you invest in your team?
- How can you build the right support network for your team?
- How can you set your team up for success?
- Transitional handovers
- Scrums for marketing
- Industry events like PPC Live, Brighton SEO etc.
- How can you build your teams confidence and create internal ambassadors for performance marketing?
For the full conversation, please visit our webinars.