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behind the growth

Hosted by 
Kat Sale & Emma Welland

Real conversations about performance marketing, beyond the fluff.

House of Podcast brings together senior performance marketers to talk honestly about the decisions, tensions, and mistakes that shape real growth. No buzzwords. No surface-level takes. Just what actually moves the needle.

Catch Our Latest Episode

On our latest episode of Behind The Growth, we're joined by Pete Cooper, Founder of Coopah.

Pete shares the story behind building one of the UK's fastest-growing running communities and apps.

What to Expect

Each episode dives into:

  • Pivotal decisions that changed growth trajectories
  • The tension between brand and performance
  • Scaling teams, restructuring, and resetting expectations
  • What performance leaders get wrong; and what they learned

With quick-fire questions to cut through the noise.

🎙️ The Transformation Behind the Targets

How leaders drive performance through strategy, structure, and change, not just channels and CPA.

🎧 Decisions That Moved the Needle

One decision. Real impact. Honest outcomes.

Where To Listen

You can catch our latest episodes across all major platforms.

Spotify

YouTube

Apple

Get Involved

We’re inviting experienced performance marketers and growth leaders to join us. If you’ve made tough calls, learned the hard lessons, or have a story worth sharing, we’d love to hear from you.

Register your interest to be a guest or get notified when episodes drop.