Blog
Paid Media: January Update
What an exciting start to the year we have had in the performance marketing world…. 1. Google Ads added campaign mix experiments in Beta 2. ...
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It’s time: Ads are coming to ChatGPT.
OpenAI just announced ads are coming to ChatGPT, which is game changing for paid media. Here’s what we know so far. ChatGPT has won the ...
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Navigating the Modern Digital Consumer Journey
The path to conversion is no longer a straight line. In today’s digital landscape, consumers don’t follow a simple, linear funnel from “awareness” to “purchase.” ...
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