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The Power of Personas in Your Marketing Strategy

In this ever-evolving landscape we marketers operate in, Meta’s accelerated push into AI is redefining the strategic direction we must take to innovate and stay ...

Hacking Google’s PMax Black Box To Generate High Quality Leads

It’s a well-known fact within the world of PPC that PMax can quite often be a ‘black box’ when trying to optimise the campaign. Even ...

Influencers & Paid Media, Should The Two Combine?

How useful are influencers in paid media advertising? We’ve been testing a range of influencer content within ad formats across our clients, alongside standard creatives. ...