“HOP is a great partner – knowledgeable, productive and highly effective. They truly prioritize success, making collaboration seamless and impactful.”
Luca Chiacchiaretta
VP Growth Marketing, Exinity
Service overview
Paid social is where creative, data, and audience understanding come together to drive growth. As platforms evolve and competition increases, we help ambitious brands stand out with performance-led social strategies that truly resonate with your target audience.
We work with both lead generation and e-commerce businesses, shaping paid social around the outcomes that matter most, from generating high-quality demand to building scalable, revenue-driving customer journeys.
Success in paid social isn’t just about targeting - it’s about the right message, to the right audience, at the right time. That’s why we combine strategic thinking with creative insight and continuous optimisation across platforms like Meta, LinkedIn, Pinterest and TikTok. Whether you’re launching, refining, or scaling, we turn paid social into a consistent, measurable growth driver.
Media management
Our approach to paid social
Our paid social consultancy and management is designed to flex around your business. We tailor our support to your goals, timelines, and in-house capability - whether that’s shaping strategy, guiding creative and messaging, managing campaigns, or working as an extension of your team.
As platforms, performance, and priorities evolve, we adapt with you, continually refining audiences, creative, and structure to ensure your investment is driving the strongest possible return.
We tailor our strategy around your customer and the platform they are utilising, not just what you are looking to achieve.
A social users' mindset is different to other marketing channels, we help you take your customers on a journey to conversion, identifying KPI’s that match the stage of intent.
We utilise creative to talk to your recognised audiences based on persona research & test to understand the value of creative messaging and formats across the funnel.
What we run
We manage and optimise the full social landscape, selecting the right mix based on your objectives, margins and growth stage.
TikTok
Drive performance with creative first campaigns that feel native to the platform and resonate with new audiences.
Meta
Reach and convert audiences with precise targeting, creative testing and full-funnel campaigns designed to drive efficient growth
Engage niche communities with authentic messaging that aligns with platform culture and connects with your audiences
Spotify
Stay top of mind with targeted audio ads that reach audiences during moments of focused listening.
Reach decision makers with precise B2B targeting across job roles, industries and company sizes to generate high quality leads.
Inspire action with visually-led ads that connect with audiences as they discover, plan, and decide what’s next.
YouTube
Capture attention with targeted video ads that engage audiences through high-impact, intent-driven content.
“I value HOP as a partner and as an additional member of my marketing team. They consistently bring creative ideas and approaches and they are always prepared to put the extra mile in. If I'm facing a marketing problem they are on hand to offer expert support and they deliver strongly on communication and results.”
Dr. Paul Spicer - Head Of Acquisition & Retention, ZAVA
Why choose us?
Our entire team are focused solely on PPC and paid social with less accounts to manage allowing them to make proactive changes that improve performance.
Account overhauls
We use the right platform to meet your campaign objectives and reach your target audience. We have experience executing across social media. We’ll keep it real with you from the get go. We pride ourselves on honesty and will always provide full disclosure on successes and failures equally.
Test & learn
We will continually test and optimise our processes and your account to ensure that we maximise the output and improve efficiency. We build sophisticated and comprehensive accounts from the ground up to maximise your coverage in the most important areas.
Media management
Client testimonials
“I value HOP as a partner and as an additional member of my marketing team. They consistently bring creative ideas and approaches and they are always prepared to put the extra mile in. If I'm facing a marketing problem they are on hand to offer expert support and they deliver strongly on communication and results.”
Dr Paul Spicer
Head Of Acquisiton & Retention, ZAVA
“I can’t believe the growth we’ve continued to see from paid media. They’ve made it so easy on my life!”
Chloe Mitchell
Director of Subscription Licensing, Universal Music Group
"We are extremely impressed with their quick understanding of our brand & unqiue requirements.
They've seamlessly integrated into our business, showing genuine care towards our goals & the product."
Chloe Mitchell
Director of Subscription Licensing, Universal Music Group
"As a key partner, HOP understands our business & marketing goals, is dedicated to keeping ahead of new opportunities in the market & has helped us deliver great results through Performance Marketing.”
Ben Darby
Chief Operating Officer, FixMyCar
“The travel and golf industries in the USA are competitive markets for paid media, so we needed a strong strategy and well considered plan to generate a return . We worked with HOP to devise and implement our paid search and social campaign strategies, and have seen a consistent return from these channels. HOP are now an integral partner for Golfbreaks.”
Guy Proddow
Director & Co-Founder, Golfbreaks
“Getting growth from Google was a challenge until I met House Of Performance. I’m so impressed with the expertise of the team and the results are brilliant.”
Dion McCarthy
Director, McCarthy Solicitors
“HOP took the lead on media planning, driving frequent optimisations that made every penny in the budget work hard and deliver in the most successful campaign for the brand in its history.”
Ben Darby
Chief Operating Officer, FixMyCar
“HOP were key to great performance across Jamie Oliver’s first paid media campaign on DTC. With an always on optimizing and testing approach, we were able to learn a lot to take into future campaigns and sell out of hampers 1.5 months pre-Christmas.”
Amy Reeves
Performance Marketing Manager, Jamie Oliver Group
“House of Performance played an integral role in the paid media strategy for this campaign across Meta platforms and paid search.
We reached over 10 million customers and grew our cask ale sales by 12%.”
Anand Devaiah
Digital Marketing Manager, Fuller, Smith & Turner P.L.C.
"We have complete trust in their expertise to manage our digital advertising. Well done Team HOP! We love working with you."
Sandra Varley
Head of Flying Flowers, UK
“Working collaboratively with the HOP team we are seeing a positive year on year growth in a challenging economic climate.”
Sandra Varley
Head of Flying Flowers, UK