“HOP is a great partner – knowledgeable, productive and highly effective. They truly prioritize success, making collaboration seamless and impactful.”
Luca Chiacchiaretta
VP Growth Marketing, Exinity
Service overview
We work in any vertical from lead generation to e-commerce businesses, shaping paid search around the outcomes that matter most, from higher-quality enquiries and stronger pipeline to profitable revenue growth.
While the search landscape keeps evolving, our aim stays the same: to maximise performance from your Google and Microsoft Ads. Whether you’re building from the ground up, tightening up foundations, or pushing harder for scale, we bring the strategy, structure and optimisation needed to turn spend into measurable growth for your business.
Media management
Our approach to paid search
We start with how people search, not just what they search. Campaigns are built around real commercial intent, mapped carefully to ad messaging and landing pages so the journey feels seamless.
Structure matters. Data matters. Detail matters. From query analysis and bidding strategy to audience layering and exclusions, we manage accounts with precision so performance compounds over time for real success.
Strong results come from constant refinement. We test copy, landing page alignment, bidding approaches and audience signals, then double down on what moves the needle. Once we find what works, we ask what’s next.
We operate as a true extension of your business, working shoulder-to-shoulder with in-house teams and SEO partners to squeeze more value from every pound spent. Because paid media is our only focus, we go deeper than generalist agencies with faster optimisations, tighter control and stronger results.
What we run
We manage and optimise the full Google Ads and Microsoft Ads ecosystems, selecting the right mix based on your objectives, margins and growth stage.
Our paid search consultancy and management flexes around what your business actually needs, not a fixed package. We tailor the level of support to suit your goals, your timelines and your in-house capability, whether you need strategic direction, hands-on delivery, or a combination of both. As priorities shift, we can scale the approach up or down, keeping the work focused on what will make the biggest difference to performance.
Search
Capture high-intent demand with tightly structured keyword strategies and compelling ad copy designed to convert.
Performance max
Leverage automation properly, feeding the algorithm strong data, clean signals and clear commercial goals.
Demand gen
Build consideration and drive new customer acquisition across Google’s visual inventory.
YouTube
Influence buying decisions earlier in the journey and support search performance through strategic video.
Display network
Re-engage, nurture and stay visible with targeted placements that support conversion.
“Getting growth from Google was a challenge until I met House Of Performance. I’m so impressed with the expertise of the team and the results are brilliant.”
Dion McCarthy - Director, McCarthy Solicitors
How can we help?
New to paid search?
You know people are searching for what you offer, but you are unsure how to enter the market properly. We build the right foundations from the start. Clear structure, accurate data, defined commercial goals and a roadmap for scale. You launch with confidence, not guesswork, and every pound has a purpose.
Not happy with performance?
We are not afraid to challenge what is there. If the structure is wrong, we will say it. If automation is being misused, we will fix it. We manage and audit account with care, making decisive changes where needed.
Media management
Client testimonials
“I value HOP as a partner and as an additional member of my marketing team. They consistently bring creative ideas and approaches and they are always prepared to put the extra mile in. If I'm facing a marketing problem they are on hand to offer expert support and they deliver strongly on communication and results.”
Dr Paul Spicer
Head Of Acquisiton & Retention, ZAVA
“I can’t believe the growth we’ve continued to see from paid media. They’ve made it so easy on my life!”
Chloe Mitchell
Director of Subscription Licensing, Universal Music Group
"We are extremely impressed with their quick understanding of our brand & unqiue requirements.
They've seamlessly integrated into our business, showing genuine care towards our goals & the product."
Chloe Mitchell
Director of Subscription Licensing, Universal Music Group
"As a key partner, HOP understands our business & marketing goals, is dedicated to keeping ahead of new opportunities in the market & has helped us deliver great results through Performance Marketing.”
Ben Darby
Chief Operating Officer, FixMyCar
“The travel and golf industries in the USA are competitive markets for paid media, so we needed a strong strategy and well considered plan to generate a return . We worked with HOP to devise and implement our paid search and social campaign strategies, and have seen a consistent return from these channels. HOP are now an integral partner for Golfbreaks.”
Guy Proddow
Director & Co-Founder, Golfbreaks
“Getting growth from Google was a challenge until I met House Of Performance. I’m so impressed with the expertise of the team and the results are brilliant.”
Dion McCarthy
Director, McCarthy Solicitors
“HOP took the lead on media planning, driving frequent optimisations that made every penny in the budget work hard and deliver in the most successful campaign for the brand in its history.”
Ben Darby
Chief Operating Officer, FixMyCar
“HOP were key to great performance across Jamie Oliver’s first paid media campaign on DTC. With an always on optimizing and testing approach, we were able to learn a lot to take into future campaigns and sell out of hampers 1.5 months pre-Christmas.”
Amy Reeves
Performance Marketing Manager, Jamie Oliver Group
“House of Performance played an integral role in the paid media strategy for this campaign across Meta platforms and paid search.
We reached over 10 million customers and grew our cask ale sales by 12%.”
Anand Devaiah
Digital Marketing Manager, Fuller, Smith & Turner P.L.C.
"We have complete trust in their expertise to manage our digital advertising. Well done Team HOP! We love working with you."
Sandra Varley
Head of Flying Flowers, UK
“Working collaboratively with the HOP team we are seeing a positive year on year growth in a challenging economic climate.”
Sandra Varley
Head of Flying Flowers, UK