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Consultancy

Training At HOP

Strong paid media performance doesn’t come from tools alone. It comes from people who understand how to use them properly. Our training helps your team develop the practical skills needed to plan, build and optimise campaigns with confidence.

Service overview

Paid media platforms move quickly, and understanding how they work is key to improving performance. Our training sessions give your team the frameworks, knowledge and best practical guidance needed to plan, launch and optimise campaigns with confidence.

Training

Our approach to helping your team

We are flexible & will create a bespoke training programme designed around the current ability of your team.

We start by understanding your current team, uncovering gaps and opportunities, and building a tailored plan to unlock performance & confidence

How to structure campaigns properly from the start. We cover keyword strategy, match type usage, ad best practices & more that support long-term performance.

From Google Ads and Meta to TikTok and LinkedIn. We focus on how each platform works and how to use it effectively, upskilling your team with best practices, expert knowledge and repeatable processes.

How to review campaigns, identify opportunities and make meaningful changes that improve performance over time.

What your team gains

Your team builds the capability to run paid media with confidence. Clear best practices and practical knowledge make day today decisions easier, more consistent and gives you the confidence that your team can drive performance.

Confidence running campaigns

Understand how platforms work and make informed decisions.

Clear processes

Learn repeatable frameworks that support consistent performance & fuels confidence in optimisation across all levels.

Team development

Invest in the growth of your team with continuous training, ensuring they are equipped to tackle evolving challenges.

Internal confidence

Give your team the clarity to manage campaigns and challenge strategy where needed.

How can we help?

Building an in-house team?

You’re bringing paid media closer to the business, but want to make sure it’s set up properly. Structure, tracking, roles and process all need to work from day one.

We help you put the right foundations in place. Clear account structure with defined goals & the right tools and reporting. A bespoke roadmap your team can follow with confidence & put your accounts in the best place for success.

Not happy with your team?

We are not afraid to challenge what is there. We review your accounts, identify gaps and make practical recommendations. From automation and tracking to budget allocation and creative testing, we help you make informed changes that improve efficiency.

“I was so sceptical & nervous about bringing our Paid Search in-house, always being led to believe over the past 20 years+ in the industry that a full service agency approach was the best strategy & are now working side by side with my talented team and you guys! Thanks for being such positive pioneers in the agency landscape.”

Justine Beach - Chief Marketing Officer, Golfbreaks

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Client testimonials

“I'm loving our partnership with HOP. We wanted someone to help fine tune what we were doing & hold our hand as we tried new campaigns & platforms.

They are no nonsense, no jargon, 100% focussed on performance. Thoroughly recommend."

Nicola Wartnaby

Group Marketing Director, Terrapinn Holdings Ltd

“HOP have been very personable & developed a great rapport with the team. They suggest new ideas & approaches - always come up with solutions to challenges. We've developed a great working relationship."

Chloe Monina

Marketing Director, Professional Beauty Group

“I was so sceptical & nervous about bringing our Paid Search in-house, always being led to believe over the past 20 years+ in the industry that a full service agency approach was the best strategy & are now working side by side with my talented team and you guys! Thanks for being such positive pioneers in the agency landscape.”

Justine Beach

Chief Marketing Officer, Golfbreaks

“We had more registrations from digital than email, first time ever."

Sharon Roessen

Chief Operating Officer, Terrapinn Holdings Ltd

“The audits that House Of Performance produced were really detailed and extensive, providing us with a number of ways to improve the overall efficiency of our PPC accounts. The YouTube audit also provided key learnings and actions to take forward. They were really enthusiastic and proactive in understanding our business needs.”

Lynsey Love

Brand Marketing Lead, Gumtree

“This is such a refreshing approach from an agency that don’t try to hoodwink you but provide real value. I have been hugely impressed with the caliber of all the team members."

Justine Beach

Chief Marketing Officer, Golfbreaks

“Regaining control of PPC in-house was easy with House of Performance.

We’ve been able to grow both our team’s experience and performance within 12 months”.

Justine Beach

Chief Marketing Officer, Golfbreaks

"We needed clarity on our strategy & setup, and HOP gave us this clarity. They really understood our challenges and got into the weeds of the account, making it easier to move forward."

Graham Wilson

Director Of Digital & Omnichannel, Bensons For Beds

“I have been really impressed with the quality of the audit and also the additional help you have given us as a team around identifying CRO capability and supporting us on recruiting and building the right team with regard to PPC.”

Mark Noble

Managing Director, Usay Compare

"We've started in-housing adn it's revolutionary!"

Milly Foley

Head Of Marketing, Biscuiteers

"The pure & utter professionalism around the process:  you delivered what you said you would. It’s clear you want us (and our partners) to

succeed, any challenge comes from a positive place.

 

Your deep expertise and clear love for what you do is a winning combination, inspires confidence and fires us up."

Elisa Edmonds

Chief Brand Officer, Lovat Parks

“The research into our account was detailed, the audit report was thorough, and the roadmap gave clear instructions as to what we should do, and where to put our focus and priorities.”

Marc Woodhall

Ecommerce Director, T.H. Baker