“HOP is a great partner – knowledgeable, productive and highly effective. They truly prioritize success, making collaboration seamless and impactful.”
Luca Chiacchiaretta
VP Growth Marketing, Exinity
Why programmatic matters
Search and Social are powerful, but they don't capture the full audience journey
Programmatic advertising gives brands the ability to reach the right audience, at the right time, across an increasingly complex digital landscape. We help ambitious brands navigate that complexity with data-driven, performance-focused programmatic strategies built for scale.
We work with both lead generation and e-commerce businesses, shaping programmatic activity around the outcomes that matter most to them, from building high-quality awareness and consideration to driving efficient, scalable conversions.
Media management
Our approach to programmatic
Programmatic isn’t just about reach (that's easy!) t’s about precision, control, and continuous optimisation. By combining audience strategy, platform expertise, and real-time data, we deliver campaigns that perform across every stage of the funnel. Whether you’re just getting started or looking to unlock greater efficiency and scale, we turn programmatic into a powerful growth channel.
Our programmatic management is designed around your business (not a fixed package). We tailor our support to your goals, timelines, and in-house capability, whether that’s strategic direction, hands-on activation, or a fully integrated approach.
We work in partnership with your team (and your wider media buying) bringing transparency, control, and expertise to every stage of your programmatic activity. From planning through to optimisation and reporting, we ensure your investment is always focused on driving measurable performance.
Programmatic sits within our unified media strategy, to align with Paid Search and Paid Social to drive incremental performance, rather than operating in silos.
We build and activate data-driven audiences across programmatic platforms. Using first-party data, behavioural insights and third-party audience segments, we define who we want to reach and where they’re most receptive.
We won't just find your audience within a platform, we'll find the platform for your audience.
We structure campaigns across relevant channels and placements for your audience.
Placement is deliberate with carefully curated messaging to support funnel progression within a cohesive strategy.
Continuous performance analysis to improve efficiency and outcomes.
Ensuring your messaging resonates across formats and stages of the funnel. We use external tools to support you in understanding the impact of your creative messaging.
Programmatic channels
We support brands across the full programmatic ecosystem, including:
Display
Drive awareness, re-engage audiences and scale customer acquisition with high impact, targeted formats.
Video
Capture attention and tell your brand story through high-impact, data-driven video placements.
Connected TV
Extending your reach into high-quality, on-demand viewing environments.
Digital-out-of-home
Extend your reach in the real world with dynamic, location-based advertising across digital screens.
Audio
Reach audiences in screen-free moments through targeted podcast and music streaming ads.
“HOP took the lead on media planning, driving frequent optimisations that made every penny in the budget work hard and deliver in the most successful campaign for the brand in its history.”
Ben Darby - Chief Operating Officer, FixMyCar
Media management
Client testimonials
“I value HOP as a partner and as an additional member of my marketing team. They consistently bring creative ideas and approaches and they are always prepared to put the extra mile in. If I'm facing a marketing problem they are on hand to offer expert support and they deliver strongly on communication and results.”
Dr Paul Spicer
Head Of Acquisiton & Retention, ZAVA
“I can’t believe the growth we’ve continued to see from paid media. They’ve made it so easy on my life!”
Chloe Mitchell
Director of Subscription Licensing, Universal Music Group
"We are extremely impressed with their quick understanding of our brand & unqiue requirements.
They've seamlessly integrated into our business, showing genuine care towards our goals & the product."
Chloe Mitchell
Director of Subscription Licensing, Universal Music Group
"As a key partner, HOP understands our business & marketing goals, is dedicated to keeping ahead of new opportunities in the market & has helped us deliver great results through Performance Marketing.”
Ben Darby
Chief Operating Officer, FixMyCar
“The travel and golf industries in the USA are competitive markets for paid media, so we needed a strong strategy and well considered plan to generate a return . We worked with HOP to devise and implement our paid search and social campaign strategies, and have seen a consistent return from these channels. HOP are now an integral partner for Golfbreaks.”
Guy Proddow
Director & Co-Founder, Golfbreaks
“Getting growth from Google was a challenge until I met House Of Performance. I’m so impressed with the expertise of the team and the results are brilliant.”
Dion McCarthy
Director, McCarthy Solicitors
“HOP took the lead on media planning, driving frequent optimisations that made every penny in the budget work hard and deliver in the most successful campaign for the brand in its history.”
Ben Darby
Chief Operating Officer, FixMyCar
“HOP were key to great performance across Jamie Oliver’s first paid media campaign on DTC. With an always on optimizing and testing approach, we were able to learn a lot to take into future campaigns and sell out of hampers 1.5 months pre-Christmas.”
Amy Reeves
Performance Marketing Manager, Jamie Oliver Group
“House of Performance played an integral role in the paid media strategy for this campaign across Meta platforms and paid search.
We reached over 10 million customers and grew our cask ale sales by 12%.”
Anand Devaiah
Digital Marketing Manager, Fuller, Smith & Turner P.L.C.
"We have complete trust in their expertise to manage our digital advertising. Well done Team HOP! We love working with you."
Sandra Varley
Head of Flying Flowers, UK
“Working collaboratively with the HOP team we are seeing a positive year on year growth in a challenging economic climate.”
Sandra Varley
Head of Flying Flowers, UK