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Media management

Always-on paid media, built around outcomes, centred on partnerships.

Paid media never stands still. Platforms evolve, consumer behaviour shifts and performance expectations keep rising. To stay competitive, your campaigns need constant attention.

We recognise that. That’s why we offer always-on media management across Paid Search, Paid Social and Programmatic, with a platform mix that evolves in line with how your customers actually behave. 

Our approach combines the brilliant basics required to run effective campaigns with modern ways of working, embracing innovation, automation and new opportunities without losing strategic control.

Because sustained performance doesn’t come from occasional optimisation. It comes from consistency, focus, commercial clarity and disciplined execution. Our always-on approach is built to deliver continuous efficiency and growth across channels.

How we work

  • Commercial alignment

    We start with the bigger picture. Channel metrics only matter if they support business outcomes. We structure your paid media around what drives relevant commercial impact - revenue, efficiency and long-term growth. 

  • Data-led decision making

    We leverage platform algorithms, audience signals and machine learning, but we don’t hand over control. We structure inputs, clean data, and ensure the right conversion signals are in place so automation works in your favour.

  • Continuous optimisation with intent

    Every account follows a clear monthly roadmap, with defined priorities, testing plans, agreed performance targets and clear next actions. You’ll always know what’s working, what’s improving, and what we’re focused on next. 

  • Rigorous reporting

    We adapt reporting to your business needs  - clear, commercially grounded, and easy to act on. As standard, every account includes a Looker Studio dashboard, weekly performance analysis and regular calls to discuss progress and next steps.

  • Partnership

    Every relationship is important to us. We like to work as an extension of your team. We want to understand your business and have a lasting impact. We also want you to be a part of ours! From fundraising challenges to industry events, we want you to be part of the House of Performance community. 

As a key partner, HOP understands our business & marketing goals, is dedicated to keeping ahead of new opportunities in the market & has helped us deliver great results through Performance Marketing.”

Ben Darby

Chief Operating Officer, FixMyCar

One unified media plan

Whether your activity sits across Google and Meta or spans a broader platform mix, our approach is built around a single, unified media plan.

This includes unified creative frameworks, cross-channel learning, a shared targeting and audience strategy, and one clear performance roadmap guiding activity across platforms.

No silos. No channel bias. Just aligned activity that compounds over time, driving stronger performance, greater efficiency and clearer growth for your business.

The secret sauce: partnership

95% of our clients work with us on 30-day rolling contracts

They stay because they want to  (not because they signed a restrictive agreement six months ago). 

We believe the strongest agency-client relationships thrive on trust, transparency and accountability. That’s what we bring to every partnership. 

Let's chat

"As a key partner, HOP understands our business & marketing goals, is dedicated to keeping ahead of new opportunities in the market & has helped us deliver great results through Performance Marketing.”

Ben Darby

Chief Operating Officer, FixMyCar

“I can’t believe the growth we’ve continued to see from paid media. They’ve made it so easy on my life!”

Chloe Mitchell

Director of Subscription Licensing, Universal Music Group

“I value HOP as a partner and as an additional member of my marketing team. They consistently bring creative ideas and approaches and they are always prepared to put the extra mile in. If I'm facing a marketing problem they are on hand to offer expert support and they deliver strongly on communication and results.”

Dr Paul Spicer

Head Of Acquisiton & Retention, ZAVA

“HOP is a great partner – knowledgeable, productive and highly effective.  They truly prioritize success, making collaboration seamless and impactful.”

Luca Chiacchiaretta

VP Growth Marketing, Exinity

“HOP were key to great performance across Jamie Oliver’s first paid media campaign on DTC. With an always on optimizing and testing approach, we were able to learn a lot to take into future campaigns and sell out of hampers 1.5 months pre-Christmas.”

Amy Reeves

Performance Marketing Manager, Jamie Oliver Group

“House of Performance played an integral role in the paid media strategy for this campaign across Meta platforms and paid search.

We reached over 10 million customers and grew our cask ale sales by 12%.”

Anand Devaiah

Digital Marketing Manager, Fuller, Smith & Turner P.L.C.

"We have complete trust in their expertise to manage our digital advertising. Well done Team HOP! We love working with you."

Sandra Varley

Head of Flying Flowers, UK

“The travel and golf industries in the USA are competitive markets for paid media, so we needed a strong strategy and well considered plan to generate a return . We worked with HOP to devise and implement our paid search and social campaign strategies, and have seen a consistent return from these channels. HOP are now an integral partner for Golfbreaks.”

Guy Proddow

Director & Co-Founder, Golfbreaks

"We are extremely impressed with their quick understanding of our brand & unqiue requirements.

They've seamlessly integrated into our business, showing genuine care towards our goals & the product."

Chloe Mitchell

Director of Subscription Licensing, Universal Music Group​

“Getting growth from Google was a challenge until I met House Of Performance. I’m so impressed with the expertise of the team and the results are brilliant.”

Dion McCarthy

Director, McCarthy Solicitors

“HOP took the lead on media planning, driving frequent optimisations that made every penny in the budget work hard and deliver in the most successful campaign for the brand in its history.”

Ben Darby

Chief Operating Officer, FixMyCar

“Working collaboratively with the HOP team we are seeing a positive year on year growth in a challenging economic climate.”

Sandra Varley

Head of Flying Flowers, UK