Consultancy
Is your performance plateauing? Do you think you're missing opportunities? Not sure how to scale? Our audits can help answer your questions & help you get the most from Paid Media
Our audits are designed around your needs, with deep focus on the areas that will deliver the greatest impact. Every audit is bespoke, with clear priorities and practical next steps.
Whether you’re questioning efficiency, structure, platform usage or channel mix, we provide a clear, unbiased view of where you stand and what to do next.
Consultancy
From structure and query control to automation, PMax usage and future-proofing for AI-led search, we examine whether your account is designed for efficiency and scale.
The outcome is a prioritised roadmap across structural improvements, testing opportunities and strategic refinements.
We review your Paid Social setup across platforms including Meta, TikTok, LinkedIn and others, assessing whether campaigns are structured for sustained performance and scale rather than short-term optimisation.
You receive practical recommendations designed to improve quality, efficiency and creative effectiveness align with your business goals and objectives.
For brands operating across multiple channels.
We evaluate how Paid Search, Paid Social and Programmatic work together, or whether they’re operating in silos. Budget allocation, audience journey logic and KPI alignment are assessed holistically.
The result is a unified media roadmap, not isolated channel suggestions.
Capture high-intent demand with tightly structured keyword strategies and compelling ad copy designed to convert.
Leverage automation properly, feeding the algorithm strong data, clean signals and clear commercial goals.
Build consideration and drive new customer acquisition across Google’s visual inventory.
Influence buying decisions earlier in the journey and support search performance through strategic video.
Re-engage, nurture and stay visible with targeted placements that support conversion.
"We needed clarity on our strategy & setup, and HOP gave us this clarity. They really understood our challenges and got into the weeds of the account, making it easier to move forward."
Graham Wilson - Director Of Digital & Omnichannel, Bensons For Beds
Consultancy
"We needed clarity on our strategy & setup, and HOP gave us this clarity. They really understood our challenges and got into the weeds of the account, making it easier to move forward."
Graham Wilson
Director Of Digital & Omnichannel, Bensons For Beds
“The research into our account was detailed, the audit report was thorough, and the roadmap gave clear instructions as to what we should do, and where to put our focus and priorities.”
Marc Woodhall
Ecommerce Director, T.H. Baker
“The audits that House Of Performance produced were really detailed and extensive, providing us with a number of ways to improve the overall efficiency of our PPC accounts. The YouTube audit also provided key learnings and actions to take forward. They were really enthusiastic and proactive in understanding our business needs.”
Lynsey Love
Brand Marketing Lead, Gumtree
“I have been really impressed with the quality of the audit and also the additional help you have given us as a team around identifying CRO capability and supporting us on recruiting and building the right team with regard to PPC.”
Mark Noble
Managing Director, Usay Compare
"The pure & utter professionalism around the process: you delivered what you said you would. It’s clear you want us (and our partners) to
succeed, any challenge comes from a positive place.
Your deep expertise and clear love for what you do is a winning combination, inspires confidence and fires us up."
Elisa Edmonds
Chief Brand Officer, Lovat Parks
“I was so sceptical & nervous about bringing our Paid Search in-house, always being led to believe over the past 20 years+ in the industry that a full service agency approach was the best strategy & are now working side by side with my talented team and you guys! Thanks for being such positive pioneers in the agency landscape.”
Justine Beach
Chief Marketing Officer, Golfbreaks
“HOP have been very personable & developed a great rapport with the team. They suggest new ideas & approaches - always come up with solutions to challenges. We've developed a great working relationship."
Chloe Monina
Marketing Director, Professional Beauty Group
“This is such a refreshing approach from an agency that don’t try to hoodwink you but provide real value. I have been hugely impressed with the caliber of all the team members."
Justine Beach
Chief Marketing Officer, Golfbreaks
“I'm loving our partnership with HOP. We wanted someone to help fine tune what we were doing & hold our hand as we tried new campaigns & platforms.
They are no nonsense, no jargon, 100% focussed on performance. Thoroughly recommend."
Nicola Wartnaby
Group Marketing Director, Terrapinn Holdings Ltd
“We had more registrations from digital than email, first time ever."
Sharon Roessen
Chief Operating Officer, Terrapinn Holdings Ltd
“Regaining control of PPC in-house was easy with House of Performance.
We’ve been able to grow both our team’s experience and performance within 12 months”.
Justine Beach
Chief Marketing Officer, Golfbreaks
"We've started in-housing adn it's revolutionary!"
Milly Foley
Head Of Marketing, Biscuiteers