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Paid media consultancy

House of Performance started with a simple belief: consultancy is the future of paid media, giving ambitious brands the flexibility to adapt in an ever-changing marketplace shaped by shifting consumer behaviour, evolving platforms, and the accelerating impact of AI.

Our consultancy services offer minimal commitment and maximum access to expertise. You pay for what you need, when you need it, with senior strategic input that doesn’t come with the overheads of a full-time hire or a large agency retainer. 

It provides something many teams value most: a fresh, independent perspective. No lengthy tender process. No rigid packages. Just support shaped around your business priorities, whether that’s unlocking efficiency, harnessing AI, or bringing sharper direction to performance.

Our expertise covers:

  • Auditing

    Our audits are designed around your needs, with a deep focus on identifying gaps and inefficiencies that will deliver the greatest impact. Every audit is bespoke, with clear priorities and practical recommendations.

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  • Strategic support

    We support in-house teams with independent direction, clearer planning, and senior oversight. Helping you make better decisions, faster.

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  • In-housing support

    We help your team take ownership of your paid media accounts through a structured transition programme tailored to your setup and timeline, building the confidence and capability to make better decisions, faster.

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  • Training

    We are proud to support teams with upskilling and development. From sharing our platform executional knowledge, to sharing new features to unlock opportunity.  

     

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Why people choose HOP

Tailored Solutions

Our consultancy service is not one-size-fits-all. We work closely with your in-house teams to understand your specific challenges and opportunities, providing bespoke solutions that drive results. 

Independent perspective

Gain a fresh, unbiased viewpoint on your strategies. We bring an independent perspective to the table, ensuring a comprehensive understanding of your brand's landscape.

Strategy or execution

Whether you need assistance in crafting a winning strategy or hands-on support in executing campaigns, we've got you covered. Our flexible day-rate pricing ensures you only pay for the services you need.

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Client testimonials

"We needed clarity on our strategy & setup, and HOP gave us this clarity. They really understood our challenges and got into the weeds of the account, making it easier to move forward."

Graham Wilson

Director Of Digital & Omnichannel, Bensons For Beds

“I have been really impressed with the quality of the audit and also the additional help you have given us as a team around identifying CRO capability and supporting us on recruiting and building the right team with regard to PPC.”

Mark Noble

Managing Director, Usay Compare

“We had more registrations from digital than email, first time ever."

Sharon Roessen

Chief Operating Officer, Terrapinn Holdings Ltd

“I'm loving our partnership with HOP. We wanted someone to help fine tune what we were doing & hold our hand as we tried new campaigns & platforms.

They are no nonsense, no jargon, 100% focussed on performance. Thoroughly recommend."

Nicola Wartnaby

Group Marketing Director, Terrapinn Holdings Ltd

“HOP have been very personable & developed a great rapport with the team. They suggest new ideas & approaches - always come up with solutions to challenges. We've developed a great working relationship."

Chloe Monina

Marketing Director, Professional Beauty Group

"We've started in-housing adn it's revolutionary!"

Milly Foley

Head Of Marketing, Biscuiteers

“The audits that House Of Performance produced were really detailed and extensive, providing us with a number of ways to improve the overall efficiency of our PPC accounts. The YouTube audit also provided key learnings and actions to take forward. They were really enthusiastic and proactive in understanding our business needs.”

Lynsey Love

Brand Marketing Lead, Gumtree

“The research into our account was detailed, the audit report was thorough, and the roadmap gave clear instructions as to what we should do, and where to put our focus and priorities.”

Marc Woodhall

Ecommerce Director, T.H. Baker

"The pure & utter professionalism around the process:  you delivered what you said you would. It’s clear you want us (and our partners) to

succeed, any challenge comes from a positive place.

 

Your deep expertise and clear love for what you do is a winning combination, inspires confidence and fires us up."

Elisa Edmonds

Chief Brand Officer, Lovat Parks

“I was so sceptical & nervous about bringing our Paid Search in-house, always being led to believe over the past 20 years+ in the industry that a full service agency approach was the best strategy & are now working side by side with my talented team and you guys! Thanks for being such positive pioneers in the agency landscape.”

Justine Beach

Chief Marketing Officer, Golfbreaks