Have you considered advertising on Chat GPT?
ChatGPT ads have officially launched in the UK & US, giving advertisers the opportunity to reach users while they're actively researching, asking questions and exploring topics that matter to them. As we all know from our day to day lives, Chat GPT use is increasing significantly, and in some ways even replacing traditional search as a way users find new brands, services and products.
Unlike traditional search or social advertising, ChatGPT uses in-conversation keywords and context as targeting signals. Rather than targeting users based purely on demographics or browsing behaviour, ads are shown alongside conversations that are relevant to your products or services.
Our approach to chat GPT ads
It is important to understand how AI platforms are currently performing for your business and the role they are playing. For example if you are already seeing leads or sales come through Chat GPT ads this could be a good indicator that testing this channel is for you.
Chat GPT ads are not for everyone. Think of them like contextual adverts. They are appearing next to content that based on the signals we provide Open AI think are contextually relevant to your brand. Understanding whether you are driving brand awareness, consideration or conversion is important to working out how Chat GPT ads could fit into your marketing strategy.
Once we have understood organic performance and your marketing objectives, we would then put together a proposal for how we believe a test for your brand could work. We would have a clear hypothesis and testing criteria with a set time scale to ensure we all understand what success (or failure!) look like.
As soon as our test is live, we would analyse and interpret the results to understand how Chat GPT is performing for you. We use a mixture of platform and external tools to interpret performance. It is worth noting that reporting is limited in platform currently (so we have to be creative!).
Even with the platform limitations, there are still lots of ways we can evolve your Chat GPT ads strategy and test different themes, ad copy and audiences. We would want to have a testing roadmap to ensure we are exploring the platform and the role it could play in evolving your performance strategy.
Keen to learn more?
If you are interested in how you could use Chat GPT ads to diversify your performance media strategy, contact us for a no obligation chat!