Consultancy
In-housing shouldn't mean reinventing the wheel. We help you take ownership of your marketing with expert guidance, proven processes, and performance at the heart of everything.
Brands are taking marketing functions inside to gain greater control of data, speed of executions and alignment across the brand. The smartest brands don't just go internal, they partner with specialists who elevate their teams' capability.
In-housing
We meet you where you are, whether you’re just exploring in-housing, already building your team, or looking to scale with confidence. You get the control, agility and insight of an in-house team with the strategic support of a specialist partner.
We start by understanding your current setup, uncovering gaps and opportunities, and building a tailored plan to unlock performance.
Work alongside your team to embed best practices, tools and tactical execution without taking over entirely through a gradual takeover process that gives confidence to your team.
Upskill your team with best practices, expert knowledge and repeatable processes, designed to fuel confidence within your existing team and have specialist knowledge.
Keep us in your corner for strategy sessions, performance optimisation and execution expertise on a ongoing basis that works for you.
Combine the control and insight of an in-house team with the experience and structure of a specialist partner. A hybrid approach brings together brand knowledge, external perspective and ongoing support to improve performance.
Leverage your team's intimate understanding of your brand for more effective marketing strategies.
Combine the strengths of both in-house and agency approaches, bringing diversity and creativity to your campaigns.
Invest in the growth of your team with continuous training, ensuring they are equipped to tackle evolving challenges.
Safeguard your operations with our support, ensuring continuity even if key in-house team members move on.
Have peace of mind with external support available whenever required, providing a safety net for unexpected changes.
You’re bringing paid media closer to the business, but want to make sure it’s set up properly. Structure, tracking, roles and process all need to work from day one.
We help you put the right foundations in place. Clear account structure with defined goals & the right tools and reporting. A bespoke roadmap your team can follow with confidence & put your accounts in the best place for success.
We are not afraid to challenge what is there. We review your accounts, identify gaps and make practical recommendations. From automation and tracking to budget allocation and creative testing, we help you make informed changes that improve efficiency.
“I was so sceptical & nervous about bringing our Paid Search in-house, always being led to believe over the past 20 years+ in the industry that a full service agency approach was the best strategy & are now working side by side with my talented team and you guys! Thanks for being such positive pioneers in the agency landscape.”
Justine Beach - Chief Marketing Officer, Golfbreaks
Consultancy
“I was so sceptical & nervous about bringing our Paid Search in-house, always being led to believe over the past 20 years+ in the industry that a full service agency approach was the best strategy & are now working side by side with my talented team and you guys! Thanks for being such positive pioneers in the agency landscape.”
Justine Beach
Chief Marketing Officer, Golfbreaks
"We've started in-housing adn it's revolutionary!"
Milly Foley
Head Of Marketing, Biscuiteers
“HOP have been very personable & developed a great rapport with the team. They suggest new ideas & approaches - always come up with solutions to challenges. We've developed a great working relationship."
Chloe Monina
Marketing Director, Professional Beauty Group
“This is such a refreshing approach from an agency that don’t try to hoodwink you but provide real value. I have been hugely impressed with the caliber of all the team members."
Justine Beach
Chief Marketing Officer, Golfbreaks
“I'm loving our partnership with HOP. We wanted someone to help fine tune what we were doing & hold our hand as we tried new campaigns & platforms.
They are no nonsense, no jargon, 100% focussed on performance. Thoroughly recommend."
Nicola Wartnaby
Group Marketing Director, Terrapinn Holdings Ltd
“The audits that House Of Performance produced were really detailed and extensive, providing us with a number of ways to improve the overall efficiency of our PPC accounts. The YouTube audit also provided key learnings and actions to take forward. They were really enthusiastic and proactive in understanding our business needs.”
Lynsey Love
Brand Marketing Lead, Gumtree
“Regaining control of PPC in-house was easy with House of Performance.
We’ve been able to grow both our team’s experience and performance within 12 months”.
Justine Beach
Chief Marketing Officer, Golfbreaks
“We had more registrations from digital than email, first time ever."
Sharon Roessen
Chief Operating Officer, Terrapinn Holdings Ltd
"We needed clarity on our strategy & setup, and HOP gave us this clarity. They really understood our challenges and got into the weeds of the account, making it easier to move forward."
Graham Wilson
Director Of Digital & Omnichannel, Bensons For Beds
"The pure & utter professionalism around the process: you delivered what you said you would. It’s clear you want us (and our partners) to
succeed, any challenge comes from a positive place.
Your deep expertise and clear love for what you do is a winning combination, inspires confidence and fires us up."
Elisa Edmonds
Chief Brand Officer, Lovat Parks
“I have been really impressed with the quality of the audit and also the additional help you have given us as a team around identifying CRO capability and supporting us on recruiting and building the right team with regard to PPC.”
Mark Noble
Managing Director, Usay Compare
“The research into our account was detailed, the audit report was thorough, and the roadmap gave clear instructions as to what we should do, and where to put our focus and priorities.”
Marc Woodhall
Ecommerce Director, T.H. Baker