ChatGPT Ads Have Arrived in the UK - Is It…

ChatGPT ads have officially launched in the UK, giving advertisers the opportunity to reach users while they're actively researching, asking questions and exploring topics that matter to them. As we all know from our day to day lives, Chat GPT use is increasing significantly, and in some ways even replacing traditional search!

How Do ChatGPT Ads Work?

Unlike traditional search or social advertising, ChatGPT uses in-conversation keywords and context as targeting signals. Rather than targeting users based purely on demographics or browsing behaviour, ads are shown alongside conversations that are relevant to your products or services.

This contextual approach means your brand can appear when users are actively seeking information, making recommendations or comparing solutions.

As a brand-new advertising platform, ChatGPT represents an opportunity to get ahead of the competition before the market becomes saturated. So far, we have seen a few examples in the wild, like this one:

Here are a few reasons we're encouraging clients to consider testing it:

A New Alternative to Google & Meta

Diversifying your marketing mix has never been more important. ChatGPT opens up another advertising channel outside of the increasingly competitive Google and Meta ecosystems.

Contextually Relevant Advertising

Ads are served based on the context of the conversation, helping ensure they remain relevant to what users are discussing. This creates a better experience for users while giving advertisers the opportunity to reach people with genuine intent.

Accessible Testing Budgets

While StackAdapt recommends initial self-serve test budgets of around £15,000–£20,000, many businesses can gain meaningful insights from a smaller pilot.

Like any new platform, ChatGPT advertising is still in its early stages. As an open beta, there will inevitably be features that evolve and the occasional bug to iron out. Some industries also have restrictions, including healthcare and gambling, but for many advertisers there's already plenty of opportunity to begin testing.In our view, that's exactly what makes it exciting.

The brands that learn how the platform works now will be in a much stronger position as adoption grows over the coming months.

How Can You Buy ChatGPT Ads?

Currently, advertisers can access ChatGPT advertising in two ways:

Through StackAdapt, which offers managed access to the platform.

Directly through the ChatGPT self-serve advertising platform, which we're currently testing ourselves.

We'll help determine which route is the best fit based on your objectives, budget and campaign requirements.

Should Your Business Test ChatGPT Ads?

If you're looking to diversify your paid media strategy, reduce reliance on Google and Meta, or simply gain an early advantage on an emerging platform, ChatGPT advertising is well worth considering.

As with any new channel, the goal isn't to replace your existing marketing overnight - it's to test, learn and understand where it fits within your broader strategy.

We're already exploring the platform and would be happy to discuss whether ChatGPT ads could work for your business. We can also research the types of conversations your ideal customers are having to identify where your brand could appear most effectively.

The next big advertising platform doesn't come along very often. ChatGPT could be one worth paying attention to.

ChatGPT Ads Have Arrived in the UK - Is It Time to Test a New Advertising Channel?

How Do ChatGPT Ads Work?

Here are a few reasons we're encouraging clients to consider testing it:

How Can You Buy ChatGPT Ads?

Should Your Business Test ChatGPT Ads?

The Questions Every Creative Should Answer Before Making an Ad