Our goal
To increase online visibility, maximise the full Google Ad Grant budget, and drive greater awareness and fundraising support for Rennie Grove Peace Hospice Care’s at-home and in-clinic services for people living with life-limiting illnesses
What we did
Our first priority was building and expanding their Google Ads account to fully utilise Google’s Grant. We built campaign structures, extensive keyword targeting, and introduced high-intent search themes aligned with hospice care, local charity support, bereavement services, and community-based care.
This enabled us to significantly increase visibility while ensuring the account consistently spent the full grant budget.
Alongside search activity, we introduced paid social campaigns to support Rennie Grove’s strategy, fundraising initiatives and event promotion. Through carefully targeted Facebook and Instagram campaigns, we raised awareness of key fundraising events, helping drive registrations, donations, and deeper engagement within the local community.
By combining grant-funded search growth with strategic paid social promotion, we amplified the charity’s presence as a leading local hospice charity - ultimately supporting more people with life-limiting illnesses and their families.
Our results
+8M Impressions (across Google & Meta)
+300K Clicks (across Google & Meta)
