Driving awareness through localised digital out-of-home

Delivered a localised DOOH strategy across Liverpool

We ran a 4-week DOOH campaign targeting high-footfall locations near ASDA stores and key commuter routes. Screen selection focused on proximity to stores and environments aligned to everyday routines, including transport hubs, retail locations and leisure venues.

Built geo-fenced retargeting audiences

We identified users exposed to DOOH screens using geo-fencing technology and delivered follow-up display activity. This ran for a further 4 weeks and was supported by interest-based targeting aligned to weight loss.

Connected offline exposure with digital reinforcement

DOOH activity was designed to work alongside digital channels, ensuring users were re-engaged after initial exposure to reinforce messaging and drive consideration.

Measured impact through survey-based analysis

Pre- and post-campaign surveys were used to track changes in awareness, perception and consideration, providing a clear view of brand impact beyond media metrics.

Structured activity as a full-funnel approach

The campaign combined reach, retargeting and measurement to create a connected strategy, linking real-world exposure with digital engagement and measurable brand outcomes.

The campaign delivered measurable improvements in awareness and consideration, supported by strong reach across the local area.

• DOOH delivery exceeded forecast, driving strong reach across Liverpool
• +3 percentage point uplift in awareness of ASDA Online Doctor post-campaign
• +5% increase in consideration (directional uplift)
• Over 32,000 users identified for geo-based retargeting audiences

The results demonstrate DOOH’s effectiveness as an upper-funnel channel when combined with digital reinforcement.