The goal
ZAVA is an online doctor providing accessible healthcare services, including prescription weight loss treatment. Operating in a highly regulated advertising category, their in-house team needed external expertise to identify where their paid search accounts were leaving growth and efficiency on the table.
They came to us for a structured PPC audit across three key accounts: ASDA in the UK, ZAVA Germany, and ZAVA France. Each account had a different spend level, localisation and structural complexity, but the objective was consistent across all three: find opportunities for growth, flag problem areas, and provide a clear roadmap for profitable scale.
What we delivered
Our work was structured across four phases, designed to move ZAVA from diagnosis through to confident implementation.
Phase 1: Market-specific PPC audits
We conducted three individual, tailored audits across each account, examining campaign structure, feature adoption, brand dependency, wastage and opportunities for platform expansion. Each audit was shaped around the specific context of that market rather than applying a generic framework.
Phase 2: Prioritised growth roadmaps
Following each audit, we produced a clear, prioritised roadmap per account giving ZAVA's in-house teams strategic guidance on how to scale sustainably. Recommendations were sequenced by impact and feasibility so the team knew exactly where to focus first.
Phase 3: Executive cross-market summary
We tied together findings across all three audits into a single executive summary, giving leadership cross-market visibility and a shared view of priorities. This enabled alignment on next steps without requiring leadership to work through three separate documents.
Phase 4: Post-audit consultancy
To ensure successful implementation, we provided one strategic consultancy call per account per month for three months, supporting ZAVA's teams as they put the roadmap into action and helping them navigate any challenges along the way.
The outcome
ZAVA came to us with three complex accounts operating in isolation. They left with a clear picture of what was holding each market back, a prioritised plan to address it, and the ongoing support to see it through.
- Three tailored audits covering structure, efficiency and growth opportunities across the UK, Germany and France
- A prioritised roadmap per account, enabling in-house teams to act with confidence and clarity
- A single executive summary giving leadership a unified, cross-market view for strategic decision-making
- Three months of post-audit consultancy ensuring the roadmap translated into real implementation
