An audit to define strategy & agency direction

Built a clear understanding of business priorities

Before reviewing the accounts, we worked closely with the Bensons team to understand their short- and long-term priorities, ensuring the audit was aligned to their commercial goals.

Conducted a detailed audit of paid media activity

We carried out a comprehensive audit of the account, assessing performance against best practice and identifying key areas for improvement and growth.

Developed a prioritised scoring framework

Findings were structured using a points-based system, ranking opportunities based on both potential impact and ease of implementation. This provided a clear view of where to focus for maximum return.

Created a practical evaluation framework for agency selection

We translated audit findings into a scoring matrix to assess agency proposals, highlighting priority areas and enabling the team to confidently compare and challenge approaches during the RFQ process.

The audit gave Bensons For Beds a clear and structured view of account health and the highest-impact opportunities for improvement.

Our flexible audit approach allowed us to deliver both detailed analysis and simplified outputs, making insights easy to understand and apply. This enabled the team to confidently assess and benchmark agency proposals during the RFQ process using a consistent framework.

As a result, the brand was better equipped to challenge recommendations, set clearer expectations, and make more informed decisions when selecting their agency partner.