The goal
Terrapinn is a global events business operating across five international offices, with regional marketing teams running paid media campaigns across multiple markets. Their in-house teams are their greatest asset, knowing their events, audiences and regional nuances better than any external agency could.
The challenge was not taking control away from those teams, but helping them perform at a higher level. Terrapinn needed a strategic partner to ensure consistent best practice, keep teams current with platform changes, surface optimisation opportunities faster, and share performance insights across regions without disrupting local ownership.
What we did
Rather than stepping in as a traditional agency, House of Performance operated as an extension of Terrapinn's global marketing function, giving their teams the support and expertise to do their best work.
- Weekly performance calls. We ran regular structured sessions with regional teams to review active campaigns, identify optimisation opportunities and align strategies across markets while respecting local differences.
- Always-on support. Teams across all five offices could reach us by email or message for quick queries, ensuring no opportunity or issue was left waiting for a scheduled call.
- Proactive platform updates. We shared ad-hoc briefings on new features, platform changes and emerging best practices, keeping Terrapinn's teams ahead of the curve.
- Cross-regional insight sharing. By sitting across all markets, we identified patterns and shared learnings between regions in a way that individual teams couldn't do on their own.
The outcome
The partnership model allowed Terrapinn to scale paid media performance globally while keeping their marketing operations in-house, the structure that works best for their business.
Greater confidence in paid media, stronger campaign execution and more consistent optimisation across regions led to a meaningful uplift in both spend and results.
Key outcomes included:
- 21% year-on-year uplift in conversion rate across paid media activity
- 28% increase in paid media investment, reflecting stronger confidence in the channel
- Consistent best practice embedded across all five regional teams
- In-house ownership maintained with performance strength typically associated with agency management
Sharon Roessen, COO, Terrapinn Holdings Ltd
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