The goal
Modibodi wanted to move from an Australia-first paid media approach to one built for the UK market, improving both relevance and performance.
Our goal was to deliver a more locally relevant, structured Meta strategy, aligned across brand, performance and agency teams, while introducing a more consistent and performance-focused way of working.
What we did
Worked as an extension of the internal team
We partnered closely with Modibodi’s brand, performance and agency teams, ensuring alignment across all stakeholders and creating a more connected approach to paid media.
Introduced a structured way of working
We implemented regular touchpoints across teams, including bi-weekly strategy sessions and weekly working sessions with ATL and performance teams. Ongoing collaboration with the media agency and shared Slack channels improved communication, speed and clarity.
Built a clear Meta testing framework
We developed a structured testing approach across Meta, giving the team a consistent way to plan, launch and iterate campaigns. This improved learning and enabled more informed decision-making.
Strengthened mid-funnel strategy
We supported the development of mid-funnel activity, helping connect brand campaigns with performance outcomes and ensuring a more cohesive full-funnel approach.
Localised messaging and creative for the UK market
We worked closely with the team to adapt creative and messaging for UK audiences, ensuring campaigns reflected local context, language and competitive positioning.
Supported forward planning and strategy
We provided UK-specific strategic guidance for upcoming campaigns, helping embed a more consistent and scalable approach to paid media.
The outcome
The project delivered a more aligned, structured and locally relevant approach to paid media, improving how teams plan and execute campaigns.
We brought brand, performance and agency teams into a single way of working, supported by a clear Meta testing framework and more confident UK-specific messaging.
Key outcomes included:
- A defined Meta testing framework embedded across the team
- Localised creative and messaging aligned to UK audiences
- Improved collaboration between internal teams and agency partners
- A repeatable approach to planning and optimisation
As a result, the team now operates with a more consistent and scalable paid media strategy.
