32% sales growth for Discounted Sunglasses through smarter Google shopping

When we took over, the account was running hundreds of automated Shopping campaigns with no human oversight, leaving spend spread thinly across activity that couldn't compete.

We stripped it back and rebuilt with intent.

• Removed the automation bloat: We audited and consolidated hundreds of underperforming campaigns, eliminating the noise and creating space for focused, effective activity.
• Moved to a manual, structured approach: We replaced automated bidding with a hands-on strategy, giving us full control over where spend was going and why.
• Segmented PMax by key brands: We restructured Performance Max campaigns around the brands that mattered most, ensuring budget was concentrated where it could win.
• Introduced a catch-all campaign: Alongside brand-specific campaigns, we built a broader catch-all to capture demand across the wider catalogue without cannibalising priority activity.
• Maintained ongoing optimisation: Rather than setting and forgetting, we stayed close to performance, continuously refining bids, segments and strategy as data came in.

The restructure delivered significant year-on-year growth, proving that a leaner, more deliberate approach outperforms automation left to run unchecked.

In the six months following our takeover, sales grew 32% compared to the same period the prior year, with budget better allocated to the brands most likely to convert.

Key outcomes included:

• 32% increase in orders year-on-year across the same period
• Budget concentrated on priority brands, improving efficiency and competitiveness
• A profitable ROAS of 4.5 maintained throughout the campaign window
• A stable, scalable account structure in place for continued growth