Our goal
Increase on site traffic and brand awareness for a charity through google grants ad spend.
What we did
This google grants account, like many others, struggled to spend and drive any clicks. By turning on AI max for all non branded campaigns, we wanted to see the grant budget utilised and spend pick up in the account, increasing traffic and awareness for the charity.
Our results
Within 3 months of turning it on, clicks increased by +766% from 42 to 512 and impressions increased by +555% from 152 to 8000.
"The House of Performance team feels like a genuine extension of Teens Unite, providing expert support and guidance that has helped us unlock the full potential of Google Ad Grants. They keep us informed, consistently monitor meaningful results, and are always looking for new opportunities to strengthen our SEO, maximise traffic and drive even greater conversions. We’re so grateful for their support.”
Hannah Martin
Brand and Comms Manager, Teens Unite